Marta Ferreira

A LEAN BOOK COLLECTION

From manager to leader

From ‘Yes, but’ to ‘Can do’

From ‘get the costumer’

to ‘keep the costumer’

IN THE PRESS

“I found the book brought out many of the behavioural aspects that would not have been achieved via the alternative ‘text book’ approach. It explores subtle themes such as resistance to change, disconnection across teams, and lack of accountability. A good read for managers at all levels.”

RICHARD CODD,
Head of Trade Operations,
ANZ, AU

“What I liked about the book was the lack of management jargon, making the book easy to follow and understand. Demonstrates, in a practical and unique way, how to get better business results. particularly in operational environments.”

RON LOCKE
Former IT Director,
Barclays Bank, UK

“Elegantly outlines practical steps for creating efficient and motivating work environments, while acknowledging the pervasive, change influencing dynamics of a typical organization. Suitable for everyone from graduates to seasoned managers.”

JOANA KUNTZ
Organizational Psychology,
Uni of Canterbury, NZ

BIO

Marta Ferreira is a business transformation and management expert, leadership speaker, author of the ALEANBOOK business book series and with 18+ years of experience, leading operations and providing advisory expertise. She has worked in this area for her entire career, as a manager, consultant, educator and business owner.

“I decided to start creating business resources to attempt to showcase the simplicity and common sense applied by the best in an easy and lean read. Typical business challenges demystified, one article or book at a time.” Marta runs her own management consulting practice deploying programs similar to that described in Lean Culture. Her clients represent a wide range of industries, including health care, finance and manufacturing and recently start ups.

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